Discover Erik Schaffer’s innovative marketing strategies and patient care approaches in the October 2022 issue of O&P Almanac. As the founder, CEO, and head prosthetist at A Step Ahead Prosthetics, Schaffer reveals the keys to building brand awareness and ensuring patient retention. His dedication to maintaining robust communication channels with patients and healthcare providers, coupled with a strategic online presence, showcases the foundational elements of his successful practice. Amidst the pandemic, Schaffer’s shift to virtual consultations and remote services, supported by a novel financial assistance program, highlights his adaptive and patient-first methodology. Learn more about how these initiatives have fortified patient support and engagement by reading the full article here.
